Digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. Become the primary source of news information; 5. Plus, enjoy a FREE 1-year. He notes that both platforms have “flexed their muscles” in response to TikTok’s social media darling status. ‘PBB’ housemate Justin Dizon trends on social media for ‘rude behavior’ Published December 17, 2020, 1:44 PM. Instead of using social as a mouthpiece for empty promises, strong CMOs will use the intelligence gathered by social media teams in 2021 to help the organization adapt to new buyer beliefs, new ways of doing commerce, and the new path to growth that requires balancing the twin demands of building a better business and better world. “The era of social media regulation begins: Social media was in the spotlight for all the wrong reasons for much of 2019. 2020 is going to be an exciting fresh year for social media and its content as apps evolve as digital natives mature in their consumption preferences. Still, Pho notes, brand boycotts of Facebook and increased scrutiny over the 2020 election cycle indicate cracks in the armor of the elder platforms. Lifestyle. Here's what businesses, brands and the average user can anticipate for the future of social platforms. And, since Facebook owns Instagram, Facebook is doing the same thing. Data segmentation and the use of AI; 6. There will be an emphasis on creative, engaging storytelling that captures user attention in seconds. Public relations has never been more of a juggler’s act. Social media offers the ultimate opportunity for communicating brand value and engaging with potential customers on their level. In 2020, the big trend will actually be a return to the basics. Some of these include: - Ephemeral content will keep gaining popularity - Niche social platforms will perform well - Instagram will remove likes - Social commerce will expand - Video content will dominate - Technology adoption will be at an all-time high Content that can run in the background has proven soothing to the media-weary masses. TikTok is upping user engagement with its engaging, fresh and entertaining content that isn’t overly focused on a hard sell. The video will become the primary type of content; 3. Register to Watch Thank you for registering for the webinar. How Did This 16-Year-Old Girl Amass 100 Million Followers On TikTok. Social media platforms have become the main part of people’s lives and their daily routines. It enables viewers to increase their interaction with TV programs by using different channels of communication to share the content that they’re watching. The idea has been hailed as a way to “depressurize” Instagram and could also help combat fake likes and followers -- these padded numbers can make brands and influencers appear to have a wider reach then they actually do. We go along with the crowd, click a button and stop engaging in a meaningful way. Live Videos Remodeling the Social Media Game. … Email. Today’s communicators split their workloads between reputation management, crisis prep, media relations and in many cases, traditional marketing disciplines, like social media and creative. The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. While there will likely always be a market for big-name influencers, don’t underestimate the sway of micro-influencers, who have smaller, better-defined audiences. Keep a close eye on how this format reshapes marketing strategies. Tumblr. You will no longer be able to see the number of likes other Instagram posts get, although you can still see likes on your own posts. It’s no secret that brands (and even regular users) often fixate on “likes,” comments and followers on social media as a measure of popularity and brand recognition. Some people are so addicted that they log in using … August 19, 2020. Online social networks make communicating with consumers a breeze. When it comes to influencer marketing, it’s time to look beyond the old adage “go big or go home.” For the biggest bang on social media, brands should consider the impact of micro- and even nano-influencers. Part of the reason is to make social media more enjoyable. One benefit of building social media communities is the fact that they help with word-of-mouth marketing, which is another big social media marketing trend for 2020. Segmentation means to strategically divide your audience into meaningful groups based on individual preferences. Of these platforms, TikTok is the social media disruptor currently leading the way, especially with Gen Z users. In 2020, the COVID economy brought waves of layoffs and budget cuts, making it increasingly likely PR pros have had to take on the monumental task of overseeing all of their brand’s social media activities solo or with a skeleton crew. ReddIt. What social media trends are we looking at in 2020? Brands will need to have a keen eye for how video stories engage users (especially on platforms where the like button goes away). “What makes TikTok the social media platform of 2020 isn’t just the escape it provided everyone. To see the best return on investment (), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here.Think TikTok influencers, augmented reality (AR) social commerce and video storytelling. The first confinement saw the trend of “salon militancy” accelerate. Marilia Dimitriou. 8. However, the shadow of data misuse remains and almost half of internet users are using ad blockers. Can do stuff online more than ever before; 7. Thank you for registering for the webinar, you will receive an email with a personalized link shortly. The fact is, social shopping is now a big part of social media. The top messaging apps now combine for nearly 5 billion monthly active users. This pandemic outbreak of Covid 19 has definitely brought a lot of changes in our lives. Segmentation goes beyond basic demographics by allowing you to target and build rapport and a sense of community with specific audience members. Doing this will help you stay ahead of the curve on everything else on social media. In fact, Instagram announced the platform was testing removing likes completely. Whether we’re marketing a product or branding ourselves, we craft our social media posts with our audience in mind -- or at least who we think our audience is. Mix. Related: 10 Tools for Social Media Managers in 2020. Written By. If you want to be one step ahead of your competitors, the first thing you need to do is to get yourself acquainted with some of the best social media marketing trends that will turn 2020 into a big milestone for your social media accounts. Anadolu Agency | Getty Images. 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