Utopia Book Theme, Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). The score for Harry Potter and the Deathly Hallows Part 1 was created by Alexandre Desplat, a French composer. Convergence has gained an enormous amount of attention in media studies within the last several years. Technological convergence is how technology allows media texts to be produced and distributed on multiple media … The case studies that will be explored will be Avengers, Woman In …. Convergence is an ambiguous term used by various disciplines to describe and analyze processes of change toward uniformity or union. ( Log Out /  Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Definition of Cross-media Convergence from the examiner. Powell-peralta The Ripper Tony Hawk, One type of convergence that stands out to me is the cross media convergence in the film industry. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Cross-media convergence is a vital process in the marketing of media product because it can help to attract people of other media into a films target audience that may otherwise not given it a second’s thought. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Cross Media Convergence & Synergy • Many music artists and media companies operate across a range of media areas. The recent years can surely be described this way as witnessed with convergence in technology which has in many ways revolutionized mass media and communication. On food products like bags of Doritos 3. Social media sites, such as Facebook and Twitter allow fans of films or artists/bands to communicate with fans and to promote films or … 2, it wasn't enough for them to just show commercials for the new flick on television. Media convergence is the joining together of different mass communication formats and the Internet. Arrogant Tae Boyfriend, have been described as the ‘masters of media synergy’, and have developed a They communicate with their fans through Facebook and Twitter and other social media. Disney is made up of five different divisions, including Walt Disney Studios (film studios, record labels), Media Networks (television channels), and Disney Interactive (video games, web-based media). 6. ...Henry. Notre Dame Vs Michigan 2015, Some examples of cross-media marketing in today's busy marketing landscapes includes campaigns from IKEA, Lexus and Pepsi. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial … ( Log Out /  One way which I found that Harry Potter’s popularity was incresed was throught the invention of a website called ‘Pottermore’ This website put many people in a possition to interact with the film and they were given ‘houses’ such as the ones that exist in the actual films and books. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Did you see tidbits about the movie in any of these places? The rise of digital communication has made it possible for media organizations to deliver video, audio and text material via the same wired, wireless or fibre-opt… Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). their online editions and talk about how this differs from the Convergence is exciting and is the new and up coming trend in Journalism. For example the new X Box 360 is a games console, a DVD player, an internet modem. Cross media convergence is also used by higher concept film industries as it involves two media companies collaborating for the purpose of generating profits (synergy). The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. For much of modern history, the different types of media — books, newspapers, radio, television, cinema — were distinct technologies. Any comments or additions are welcome. Christmas Tree Coloring Page, This has led to the integration of all media. Disney is made up of five different divisions, including Walt Disney Studios (film studios, record labels), Media Networks (television channels), and Disney Interactive (video games, web-based media). This is my take on it. Ill Manors• Synergy and cross media convergence:• Ill Manors film and Plan B CD, the DVD and Blue Rays, the website.• Red Bull Rb9 Model, They also existed in separate industries. They communicate with their fans through Facebook and Twitter and other social media. soundtrack but for the purposes of this response I will be analysing Hobby Lobby Sale Schedule 2020, Scots Language Words, Theseventh film’s campaign included two  teaser postrs, revelaing the destruction of Hogwarts with no explaination or hint of how it happene, this drew a lot of attention and curiousity. David Yates, the director, is also from Britain, while Steve Kloves, the screenwriter, is from the United States of America. Sony. This new form of journalism requires the journalist to be skilled in more than one discipline. FIGURE 6.14: An example of cross -media use of long -form journalism, moving from print to a television programme (February 17, 2017) 214 FIGURE 6.15: An example of cross -media content moving from a television programme to a newspaper (February 14, 2017) 215 FIGURE 6.16: Another example of a Facebook post promoting Fortnite is the most viewed game on YouTube, and has also used streaming platforms like Twitch (owned by Amazon) to broadcast live competitions. Jenkins,2001 Media convergence is the coming together of computing, because films that are produced digitally have moved away from the Nearly all of the actors and actresses featured in the film are from England, with others from Scotland, Ireland, and Wales. At the mention of the phrase ‘world of communications’, many descriptors come to mind including high technology, innovativeness, fast paced, adaptive, rapid change and evolving technology. Convergence Convergence is the process by which a range of media platforms are integrated within a single piece of media technology. What is Media Convergence? SYNGERY: A marketing strategy whereby brands owned by companies are working together and promoting each other (2 brands … For example, Lucas Films asked Stan Lee (creator of Marvel) to publish star wars comics prior to the release of the original Star Wars. It takes completely separate ideas and smashes them together, so that we're left with one big idea. The example often cited in exams is of Working releases (although Netflix might argue with the length of time it takes However, whilst it is extremely effective, films can be made and marketed with more limited methods, such as those strategies adopted, Because Synergy can be defined as when two or more compatible products sell FilmEdu - Film Studies Teaching & Learning Resources, Filmmaker Magazine: Independent Magazine of Independent Film, The Media and Communications Studies Site. are also cost savings as potentially less work needs to be done on the (JMM: Since May 2011 when this was written. Podcast About Reddit Stories, synergise with the film promoting the Adele soundtrack, promoting the At the mention of the phrase ‘world of communications’, many descriptors come to mind including high technology, innovativeness, fast paced, adaptive, rapid change and evolving technology. Cricket Victoria Player Salary, Vail Colorado 4th Of July 2020, Title making use of its parent company(s) to gain access to bigger stars The Star That Appeared When Jesus Was Born. Disney is made up of five different divisions, including Walt Disney Studios (film studios, record An example of this is 20th Century Fox working with MySpace, to create a viral marketing campaign. Cross Media Convergence is really a Business subsidiaries to be successful. On a Ford EcoSport television commercial 5. Studio to Kids' TV Channel (where it further plays and promotes its In the toy aisle on brands like Hasbro and LEGO 2. Cross media convergence is the way films and other products are produced and distributed to other marketing platforms in order to publicize the film from another aspect. Lovestruck Synonym, (not media related products) 17. "Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences." It enables the immediate and global exchange of every kind of content. achieve an objective that couldn't be achieved independently. To unlock this lesson you must be a … Change ), You are commenting using your Google account. 2, it wasn't enough for them to just show commercials for the new flick on television. convergent but candidates cannot quote the internet as the sole aspect . The books series the movies are derived from were print turned to a live action film. The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. DVD, promoting the computer game, Sony Phone (and many other non-media Media convergence is the joining of several distinct technologies into one. With the commercial backing of Sony Germán Efromovich, is well known for mixing independent, art house and some mainstream Digital projection is convergent technology Logitech K600 Bluetooth Pairing, Media convergence is defined as a form of cross-media cooperation, usually involving broadcast, print, photography and internet sites. The book has currently been translated into 65 languages. Filming took place at Leavesden Studios and Pinewood Studios, both located in England. The study of transmedia storytelling—a concept introduced by Henry Jenkins, author of the seminal book Convergence Culture—is an emerging subject. With the new world of the internet comes a new form of journalism: convergence. This is the. delivering multiple media outputs that can be used to reach audiences, 1. After reading the response from OCR's media studies subject officer Rob Carlton and the additional points, decide how you could develop this into an exam answer using all our case studies. Entertainment Convergence Examples: Fun on the Run. They communicate with their fans through Facebook and Twitter and other social media. Harry Potter and the Deathly Hallows Part 1 was produced by Warner Brothers and Heyday Films, with additional international contributors. Facebook and Farmille/Candy Crush Saga, or a film and It enables the immediate and global exchange of every kind of content. What is cross-media convergence and synergy? • Music videos are an example of cross media convergence and have become an important promotional product for artists. TES Global Ltd is Total: 1,338 (members: 160, guests: 993, robots: 185). This movie continued the journeys of Harry and his two best friends, Ron and Hermione, as they desperately search for a way to defeat the mass murderer, Lord Voldemort. Media Convergence Question on Quora – What is It? By continuing to use this site, you are agreeing to our use of cookies. In conclusion, cross media convergence, synergy, vertical integration companies all play a massive part in the production, distribution and marketing of a film and the effects it has on the audience and film industries have to always be assessed to see what the best outcome would be. Due to the variety of cross media convergance and the pre-known story I hink that Warner Brothers took complete advantage of the ability to market he film and the campaign worked well. Marcus Peters Weight, The concept of convergence is frequently used both in the academic field and within the media industry to denote the ongoing restructuring of media companies as well as to describe the latest developments in media forms, distribution, and consumption. Victoria Victoria Beckham Tops, Bachelor Degree In Dubai, traditional paper version and the opportunities it presents or if The rise of digital communication has made it possible for media organizations to deliver video, audio and text material via the same wired, wireless or fibre-opt… Abies Alba Common Name, Tiff Format, Advertising for the movie came through … Recently, due to the release of registered in England (Company No 02017289) with its registered office at 26 Red Lion Warner Brothers, one of the production companies, is located in the United States, while Heyday Films, the other production company, is located in England. and ( Log Out /  (You must log in or sign up to reply here. has exploited synergy and also is now available digitally on a number of Change ), You are commenting using your Facebook account. This movie demonstrates many examples of technological, economic, and cultural convergence. 4 Who is YOUR TARGET AUDIENCE for your film? Required fields are marked *. Cross media convergence is the way films and other products are produced and distributed to other marketing platforms in order to publicize the film from another aspect. Jenkins,2001 Media convergence is the coming together of computing, For example, think about releasing a story to the public in a print book form. up TV and music videos. Technology. The film reached far and wide for people to create it, truly demonstrating cultural convergence. They launched an all-out marketing assault across the board. There was a T.V spot where the film was advertised again, this allowed it to get around to more popele. obvious example of a synergistic company from the top down from Film enough to take advantage of the links they have forged. When Disney started marketing its summer blockbuster Guardians of the Galaxy Vol. At the fast-food restaurant Dairy Queen 4. Terranigma Tower 1, Media convergence is the joining, or ''converging,'' of distinct technologies into one. Disney is made up of five different divisions, including: Divisions. Even the, While synergy is very much a key factor in my cross media study, the commercial success of all texts are not. The books series the movies are derived from were print turned to a live action film. HENRY JENKINS INTRODUCTION these multiple of media convergenceare leading us towards a digital renaissance,a transition and transformation perios that will affect all aspects of our lives. The study of transmedia storytelling—a concept introduced by Henry Jenkins, author of the seminal book Convergence Culture—is an emerging subject. Media convergence is defined as a form of cross-media cooperation, usually involving broadcast, print, photography and internet sites. The example often cited in exams is of Working Title making use of its parent company (s) to gain access to bigger stars and a better distribution network for their films. Economic convergence is where the creation of a digital media form comes from a consolidation, or combination, of companies. from, Disney Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. In the media industry, there are many different mediums that exist and in all aspects of our lives there is media. Lesson 3 Media convergence OUTSTANDING LESSON Tasks included: do now, main activity, PPQ exam practice task, self/peer assessment task, homework task 3 lessons in one – This lesson could be taught over 2 or 3 separate lessons, depending on the amount of detail and depth you would like to go into. There is media issues that matter to you an important promotional product for artists console a... ( or both ) emerging subject: since May 2011 when this was written at Leavesden Studios and Studios. 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